Experience

Pioneered a concept car vision implementation, which led to a significant overhaul of customer product and brand perception - 50% increase in Customer Engagement over three years.

Focus on tailored user journey and customer communication. Product innovation has to be reflected in communication tools and approaches as well. 50% increase in Customer Engagement over three years.

Focus on B2B with B2C elements across all communication channels for our products. Responsible for all external and internal product content. Expertise in software and services product demonstration to truly show what it is invented for.

Examples of my work, click here.

Project Lead (2012-14) for biennial Global Communicators’ Meeting, with 150 participants, including Bosch CEO and other C-Level Management. Project Team (2013) for biennial Bosch Automotive Press Briefing, with 300 journalists from over 10 countries and Bosch C-Level Management. Re-routing of activites after the 2011 Tsunami disaster in Japan.

Communications Training Program - Concept design and execution of introductory training for all new communication associates at Bosch Worldwide. Three day intensive course with workshop elements, giving insight into all communication areas and channels. Trained nearly 100 new colleagues in 2 years. The concept is still in place today, 7 years later.

Functional lead for EMEA (Europe, Middle East and Africa), including communication strategies, budget and employee review. Managed over 50 communicators in 19 countries. Central contact for all communication channels and tools with focus on press and media.