Increasing channel impact

Merger into oneM/BD amid a global pandemic

Organic growth of data.change.MOBILITY bos.ch/mobility from 200 to over 1000 members in one year

  • High engagement way beyond M/BD despite the shut-down and pandemic effects - a higher number of readers than actual members

  • Several popular regular series introduced since the start of the pandemic

  • oneM/BD.TEAM – introduction of the new oneM/BD organization and all topics it handles

  • boost.MOBILITY updates – all news from our Salesforce Mobility team

  • oneM Automation Engine News – wrap-up on our oneM Automation Engine activities

  • digital.coffee.CORNER with # bernd – regular updates from M/BD

  • espresso from #bernd – short video messages

  • digital.PULSE – updates from the leadership team

  • digital.TWIN – deep dives and news on our digital twin activities

  • digital.PIONEERS – interviews with our colleagues from the GB´s about the opportunities and challenges of digital transformation

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Stable engagement and growth within the bbm.process.NETWORK

  • streamlining from over 100 communities to a few main ones with clear stakeholder targetting and regular engaging content ongoing

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Barbara ZelenayRobert Bosch LtdM/BD