Perception is reality

  • Activating Bosch Ambassadors on external Social Media to drive the company’s Image as a digital transformer

  • Identify and guide colleagues with an authentic personality with relevant content to the right place, time and format for biggest impact through their PERSONAL profiles

  • First small steps have generated a significant growth already

  • A single post generated a growth of 680% in terms of views and a 300% growth overall

  • Pioneering new approaches

Barbara ZelenayRobert Bosch GmbHM/BD