Driving digital transformation as a member of Chief Digital Office’s leadership team
Achieved a 95% acceptance rate of a digital collaboration tool across 22 departments within 2 months through personalized onboarding focused on user journey
Leading a team of 11 experts towards marketing excellence
Progressively driving change in the organization with inspiring initiatives
Data-driven
Organic growth of company internal social media community from 200 to over 1000 members in the first year, additional 50% growth in second year with steadily high engagement.
Streamlining from over 100 communities to a few main ones targeted by stakeholder analysis
Untapped approaches
Activating Bosch Ambassadors on external Social Media to drive the company’s Image as a digital transformer.
Identify and guide colleagues with an authentic personality with relevant content to the right place, time and format for biggest impact through their PERSONAL profiles.
Event Manager for Train-the-Trainer Events in UK and Ireland
Co-operation with Renault for Dealership Training
ESP Installation Rate Research and Analysis
Marketing Activities to raise Technology Awareness and Installation Rates in the region
Sales Window towards Toyota Motor Europe
Introduced and professionalized a CRM system - resulting in double-digit growth in leads as well as an increase in customer satisfaction by more than 10%.
Introduction of new Raw Material Calculation Process - awarded by Toyota Europe with a Cost-Effectiveness Supplier Award, and introduced this process for all suppliers
Event Management - New Technology Forums and C-Level Meetings
Toyota Global Sales Account
Cross-Divisional Management of Global Sales and Marketing Activities
Customer Strategy Development and Global Business Plan Analysis
Risk Management - Communication Task Force Leadership
Shared Services - Benchmarking of Tools and Methods across JOEMs
Establishment and roll-out of “Toyota Way" Training for Bosch associates on 4 Continents
Centennial Project Lead - Concept Design and Execution
Read MoreProject Lead (2012-14) for biennial Global Communicators’ Meeting, with 150 participants, including Bosch CEO and other C-Level Management. Project Team (2013) for biennial Bosch Automotive Press Briefing, with 300 journalists from over 10 countries and Bosch C-Level Management. Re-routing of activites after the 2011 Tsunami disaster in Japan.
Read MoreCommunications Training Program - Concept design and execution of introductory training for all new communication associates at Bosch Worldwide. Three day intensive course with workshop elements, giving insight into all communication areas and channels. Trained nearly 100 new colleagues in 2 years. The concept is still in place today, 7 years later.
Read MoreFunctional lead for EMEA (Europe, Middle East and Africa), including communication strategies, budget and employee review. Managed over 50 communicators in 19 countries. Central contact for all communication channels and tools with focus on press and media.
Read MorePioneered a concept car vision implementation, which led to a significant overhaul of customer product and brand perception - 50% increase in Customer Engagement over three years.
Read MoreFocus on tailored user journey and customer communication. Product innovation has to be reflected in communication tools and approaches as well. 50% increase in Customer Engagement over three years.
Read MoreFocus on B2B with B2C elements across all communication channels for our products. Responsible for all external and internal product content. Expertise in software and services product demonstration to truly show what it is invented for.
Examples of my work, click here.
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